Nickelodeon A Key Challenge For MTV

By | July 23, 2004 | Uncategorized

MTV Networks Europe is determined to build its Nickelodeon brand over the next 12 months. This is one of the major challenges according to MTV Networks Europe CEO Brent Hansen. Hansen told Satellite Today, “I think the next big challenge for us is our Nickelodeon brand. We need to be much more focused about making sure that we can have a greater presence with that in big markets. That is crucial for us. It not only helps in terms of our overall portfolio, but also in terms of sales.”

An exclusive in-depth interview with Brent Hansen can be found in the July 21 issue of Inside Digital TV. For more information about subscribing to Access Intelligence’s satellite newsletters, check out our Web site at http://www.satellitetoday.com

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