BT Openworld’s Efforts
BT Openworld is stepping up its effort at selling broadband satellite services. In a recently commissioned survey of 190 small and medium-sized enterprises (SMEs), BT Openworld revealed that two-thirds of multi-user customers said they would sign up a satellite broadband contract if they could spread the cost over a fixed-term contract. As a result, BT Openworld has reduced the installation fee by 15 percent, and is offering the customers the opportunity to pay equipment costs on a quarterly basis over two or three years. “By allowing companies to spread the initial set-up costs, we’re removing one of the biggest hurdles to businesses signing up for this service,” notes Tony Harris, president of business Internet services at BT Openworld.