Hong Kong-based Phoenix Satellite Television Co Ltd launched its first North American information technology channel for Chinese communities in the region.

The Phoenix IT channel, the first of the Chinese language channel that covers the whole area of Asia, including China’s mainland, Hong Kong and Taiwan, broadcasts varieties of news stories 24 hours a day. The North American channel is also the first Chinese language channel that enters every North American family through the major US television networks. Founded in March 1996 and listed on the Hong Kong stock market in June 2000, the company has become a multiple platform consisting of the Chinese channel, movie channel, the European channel, the North American channel and the IT channel.