Interstate Connections To Offer Sirius Products
By Staff Writer | March 24, 2004
Interstate Connections LLC officials said today that they have inked a deal with Sirius Satellite Radio [SIRI] to expand Sirius product availability within its stores. Interstate operates 70 “store-within-a-store” outlets located in Travel Centers of America and Petro Shopping Centers. Officials from the two companies said the deal would allow Sirius to tap into the heavy-truck aftermarket that consists of approximately 3.5 million potential subscribers.