DirecTV Plans To Launch New High-Definition Package

By | June 5, 2003 | Uncategorized

New high-definition television (HDTV) programming will be launched July 1 by satellite TV operator DirecTV, a unit of Hughes Electronics [NYSE: GMH].

The programming, priced at $10.99 a month, will feature ESPN HD, Discovery HD Theater, HDNet and HDNet Movies. El Segundo, Calif.-based DirecTV, the largest U.S. satellite TV services provider, also will provide its customers with special events broadcast in HDTV that would include coverage of the Masters Tournament and NBA games.

“DirecTV has been a passionate proponent of HDTV since it launched the first coast-to-coast HD-feed more than four years ago,” said Stephanie Campbell, DirecTV’s senior vice president of programming.

More on this story can be found in the June 9 issue of SATELLITE NEWS. For more information about subscribing to PBI Media‘s satellite newsletters, check out our Web site at http://www.telecomweb.com/catalog.

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