Broadcasting Companies Form UHD Alliance to Set Quality Standards

UHD Alliance. Photo: Samsung

[Via Satellite 01-08-2015] Several companies involved in different aspects of the broadcasting ecosystem have joined forces to create the Ultra-High Definition (UHD) Alliance.  Announced at CES 2015, the UHD Alliance is comprised of companies such as DirecTV, LG Electronics, Netflix, Sony Visual Product, Panasonic, Samsung Electronics, Sharp Corporation, Dolby, Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.

“Working with a wide industry consortium is the best way to deliver these experiences within premium entertainment,” said Ron Sanders, president of Warner Bros. Home Entertainment.

The UHD Alliance is focused on ensuring that premium standards are met for everything from production and distribution to the playback capability of devices. The group plans to present a technology roadmap outlining the path to the rapid global adoption of Ultra-HD in the coming months.

“The alliance will encourage the development of high-quality UHD content while distinguishing TVs that provide the most premium UHD viewing experience,” said Hyunsuk Kim, President, Visual Display Business at Samsung Electronics.