Robert Odendaal, president of the Bell Video Group, which owns digital satellite TV service provider Bell ExpressVu, believes the operator has a number of competitive advantages over its cable competition. Odendaal told Satellite Today, “We have an excellent brand. I think we have far better customer service than cable. We have great options in terms of the role we play in the broadband home and being able to bundle services together and give customers the choice they want to have. We can also simplify the process. Our service is second to none.

He continued, “We were the first to introduce the PVR into the Canadian market. We were first to also introduce HD and dual room PVRs. The list goes on. We are also at the cutting edge in terms of interactive services.”

An exclusive in-depth interview with Robert Odendaal can be found in the January 10^th issue of Satellite News. For more information about subscribing to Access Intelligence’s satellite newsletters, visit our Web site at https://www.satellitetoday.com.