Both Sirius Satellite Radio and XM Satellite Radio reached their respective subscriber goals for 2004, each company an-nounced last week.

XM said Dec. 27 that it recently surpassed 3.1 million subscribers, the company’s year-end goal.

Likewise, Sirius said it eclipsed the one million-subscriber mark, its year-end goal. Sirius credited a robust holiday sales season, along with aggressive marketing, advertising and increased customer awareness as contributing factors to it achieving its subscriber goal.

The “satellite radio industry appears to be very healthy,” Vintage Research said in a Dec. 27, 2004 equity research report. “Given XM’s better than expected fourth quarter growth while Sirius is in the midst of its strongest quarter ever, it appears that incremental marketing dollars are wooing more and more subscribers to satellite radio, thus growing the market, as opposed to merely redrawing the market share lines.”