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MTV CEO Targets France
MTV Networks Europe CEO Brent Hansen said France could offer the most opportunities for the music and entertainment channel provider in Europe in 2003. He told SATELLITE TODAY: “The market that has the most potential and appeal to me is France. My sense is that we can move further forward in that market this year. I think last year was not our most stellar performance, although in terms of advertising we did very well and had double-digit growth. But, I feel we could put a lot more focus in that market.”
The next edition of Interspace will include an in-depth in interview with MTV Networks Europe CEO Brent Hansen. For more information on PBI Media’s satellite newsletters, check out our Web site at https://www.satellitetoday.com
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