Satellite Deal Of The Day
GlobeCast clinched a major long-term deal with Prime TV to deliver state-owned Pakistan Television content throughout major European markets. The deal with Prime TV will enable the Pakistani family channel PTV Prime to be delivered to subscribers in the U.K., Ireland and Europe. In the UK and Ireland, PTV Prime will reach 7.5 million people on Sky Digital PTV.
Prime was the first 24-hour Pakistani channel to launch in Europe, and it has exclusive rights to broadcast state-owned Pakistan Television content outside Asia. The channel broadcasts content in English and Urdu, and it features programming created specifically for European-based Pakistanis, Urdu and Punjabi families.
GlobeCast says it will provide an end-to-end distribution service for the subscription channel, which will be available on GlobeCast’s direct-to-home platforms via Eurobird and Hot Bird.