MDU Communications today said it has entered into an agreement with DirecTV Inc. for the roll out of Bulk/Choice Advantage (BCA), a new satellite video program specifically designed for the multi-dwelling unit market.

The BCA program bundles approximately 70 DirecTV individual programming channels, including local channels, into a DirecTV-approved private cable service package sold by MDU on a bulk basis to property owners for all residents of a unit to access. Residents will have the option of individually upgrading to premium service packages.

“We believe the BCA program will significantly expand new business opportunities for our multi-dwelling unit system operators and we are pleased to launch it with MDU Communications, a long-time, valued partner,” said Daren Benzi, vice president of sales development and strategy at DirecTV in a prepared statement.