DirecTV Inc., a unit of The DirecTV Group [DTV], today said the National Rural Telecommunications Cooperative (NRTC) and DirecTV have agreed to end NRTC’s exclusive DirecTV service distribution contract, effective immediately. NRTC also announced a new, non-exclusive arrangement with DirecTV to replace the one that had given its members exclusive rights to distribute most DirecTV services in rural NRTC territories since 1994.

In connection with this agreement, the NRTC terminated its separate pacts with its members and affiliates, including Pegasus Satellite Television, to sell DirecTV services, effective 90 days from today.

For reaction to the ending of the agreement between DirecTV Inc. and NRTC, see the June 7 issue of Satellite News. For more information about subscribing to PBI Media’s satellite newsletters, check out our Web site at https://www.satellitetoday.com