Banamex, the Mexico subsidiary of Citibank, will implement a satellite-based communications system for 1,100 locations that will enable site-specific delivery of audio content, including music, advertising and other promotional messaging, to customers and employees. Antex, a developer of satellite and Internet communications products is delivering the system.
This platform, designed as a cost efficient vehicle to communicate with both customers and employees, will allow Banamex to deliver, via satellite, demographic specific music and messages to customers in each of its bank locations, and will also include the capability to broadcast live messages, such as emergency messages.
