ETL Systems Expands Presence in Middle East

Mather Al-Ali
ETL Systems' Mather Al-Ali, International Sales Manager, will head the company's new office in Dubai. Photo: ETL Systems

[Via Satellite 06-06-2014] ETL Systems opened a new office in Dubai, United Arab Emirates (UAB) to meet increasing demand in the Middle East and North Africa (MENA) region. The office will be headed by Mather Al-Ali, international sales manager at ETL Systems, who brings more than 18 years of sales experience in Middle Eastern markets. This move is the next step in the company’s global expansion plan, following the recent launch of a North American headquarters in Washington, D.C.

“The Middle East is a very active market and is growing in size by the day,” said Ian Hiditch, CEO of ETL Systems. “We have already been very successful in the broadcasting and government satcom markets in the Middle East and we aim to grow this further. This year we estimate that over 25 percent of our total sales will come from the region and we have full confidence that Mather’s expertise will both strengthen ongoing relationships as well as create new ones.”

Recent projects in the MENA region for ETL Systems include an L-band Vulcan Matrix for beIN Sports channel and two Vortex L-band Matrix Systems for du, a UAE telecommunications company, and Abu Dhabi Media Company, du’s parent company. ETL also provided variable gain Alto amplifiers to Etisalat and ND Satcom for Media Group International’s system for the Al Jazeera Network.