[Satellite TODAY Insider 01-04-12] New Inmarsat CEO Rupert Pearce spent his week on the job detailing a company reorganization process that will include its subsidiary companies within a new structure. Pearce, who replaced former CEO Andrew Sukawaty at the start of the New Year, announced the strategy Jan. 3 to align the MSS operator’s business more closely to core vertical market segments and to continue supporting both direct and indirect distribution of its services.

   Effective immediately, Inmarsat Solutions, led by CEO Jim Parm, will be responsible for Inmarsat’s global direct and indirect sales and marketing delivery.  The subsidiary will now operate through four new market-facing business units: Inmarsat Maritime; Inmarsat Government U.S.; Inmarsat Government Global; and Inmarsat Enterprise. The new global business units will be supported by a new group, Commercial Services and Support, which will aim to provide cross-business unit services such as customer support, product and service management, channel development, commercial management and marketing communications.

   Inmarsat’s Stratos, Segovia, and Ship Equip operations will now provide their services within the relevant business units and under the Inmarsat brand name. Inmarsat acquired distributor Stratos in April 2009. End-to-end communication solutions provider Segovia was acquired by Inmarsat in January 2010 and Ship Equip, which provides VSAT maritime communications services to the shipping, offshore oil and gas and fishing markets, was acquired in April 2011.

   Pearce said that despite the alignment of the group’s direct and indirect sales activities into business units, the MSS operator does not intend to change its policy of distributing services primarily through independent channel partners.

   “[The restructure] streamlines our decision-making process and focuses our activities on the primary markets we serve. It enables us to fully leverage our end-to-end capability from managing the satellite network to delivering solutions to end users through our highly motivated channel partners,” Pearce said in the announcement. “By minimizing the overlap between the Inmarsat businesses, we can better target our investment into market development activities that benefit our entire distribution channel.”