The pace of change in broadcasting is always stark when you attend an event like IBC, where the talk will undoubtedly center on the latest innovations in broadcasting such as Connected TV, 3-D TV, and Ultra HD, among others. Whenever I attend the show, it is the pace of change in broadcasting that never fails to surprise me. It does not seem that long ago that HD was the next big thing, but that is now the ‘new normal.’ I could say HD is ‘so yesterday’ but that might be stretching it a little.
For the satellite industry, innovations in broadcasting can really only spell good news. Even with telcos entering TV markets, satellite broadcasting has more than held its own, with DTH players often the first to deploy HD and 3-D TV offers and leading the way in terms of bringing new services to market. Broadcasting remains the lifeblood of the satellite industry, and while we may want to access content on different devices and in different formats, satellite technology is still powering a lot of these new offers.
An event like IBC offers a great opportunity for the satellite industry to showcase its latest technology and products and to demonstrate how they fit in with this new broadcast landscape which, to the less trained eye, can seem more than a little chaotic on occasions. Over the course of the next five days, our IBC E-Daily will bring you a mix of news, exclusive analysis and interviews, as we talk to the movers and shakers in the broadcast and satellite landscape, and try and put this pace of change into context while highlighting some of the major talking points at the show.
IBC Helps Forecast the Pace of Video Evolution
By 
Mark Holmes
Mark Holmes
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