USSI Global Names Ex-Avid VP Anthony Morelli as COO

Anthony Morelli. Photo: USSI Global

USSI Global last Thursday revealed that Anthony Morelli was named Chief Operating Officer (COO). Morelli will report to CEO and President David S. Christiano, and oversee daily USSI Global business operations. Additionally, he will drive global growth strategy for the Broadcast and Network Solutions, Digital Signage Solutions, and Electronic Business and Consumer Solutions divisions.

Morelli joins USSI Global with 25 years of broadcast industry experience. His career began with Harris Corporation, eventually holding the roll of Vice President (VP) of Professional Services and Global Customer Care. He subsequently held VP and C-Level service and sales positions at Artel Video Systems, Avid Technology, and Imagine Communications.

According to the release, Morelli looks forward to diversifying USSI’s service offerings by launching new “as-a-service” initiatives across all three USSI Global businesses, while increasing the company’s global engineering footprint to address changing operational environments.

“We are growing our global Radio Frequency (RF) footprint to address the diminishing talent pool of broadcast engineers, and guiding our customers through challenging business model transformations,” said Morelli, emphasizing the FCC-mandated transition of satellite broadcast services from C-Band spectrum as a current focus. “We also see strong opportunity to grow our managed services portfolio to better service our broadcast and digital signage customers. Additionally, my experience in professional services and logistics for equipment repairs and customer care brings a depth of experience and vision to our consumer electronics division. We continue to add talent and increase our reach to serve our consumer market. I am excited to join a company with such a strong brand reputation, and look forward to introducing new value-added services to our customers.”