[Satellite TODAY 02-04-11] Analysys Mason’s Connected Consumer Survey showed that 70 percent of European and U.S. market consumers view mobile broadband as slower, less reliable and more expensive than fixed broadband, which the firm believes should prevent service providers from selling mobile as an alternative to fixed broadband, Analysys Mason announced Feb. 3.
    According to the report, which surveyed 6,000 media consumers across Europe and the United States, customers also are becoming increasingly happy with their fixed broadband service. About 72 percent of respondents said they were not interested in mobile broadband because they are happy with their fixed service — an increase from 65 percent last year.
      “To sell mobile broadband as a substitute for fixed broadband would mean cutting prices while providing a poorer service – something that is unlikely to be satisfactory in the long term. About 13 percent of mobile broadband subscribers are already planning to drop the service. By comparison, less than 1 percent of subscribers intend to abandon their mobile voice service,” Analysys Mason Research Director Tom Rebbeck said in the report.