BSkyB announced its latest plans in the interactive advertising arena, signing an agreement with Emuse Absolutely, a U.K. independent, cross-platform interactive advertising operator.

Under the agreement between Emuse and Sky Media, the advertising sales division of BSkyB, digital satellite customers will be able to interact with any Emuse advertisement broadcast on any of BSkyB’s channels. Third-party channels whose airtime is sold by Sky Media also will have the option to offer interactive features.

Among Emuse’s current customers are T-Mobile, BT, Sony, Chrysler, Scottish National Executive and Peugeot.