Hughes Network Systems LLC introduced today its new HughesNet brand, replacing Direcway. The new brand unifies the company’s range of broadband solutions and services, going beyond Direcway’s traditional “broadband by satellite” offering, for its enterprise, government, small business and consumer segments.

“HughesNet leverages all our broadband solutions that include managed network services, digital media and Internet access,” said Mike Cook, senior vice president of sales and marketing for the company’s North American division.

Moving forward, Hughes will focus on growing its established business units, emphasizing network management services, which company executives hope will grow its small business segment and consumer services through offering a space and terrestrial bundled solution. “By bundling terrestrial and satellite offerings, we will be able to truly provide tier one services to underserved consumer markets resulting in a robust broadband network offering that expands our ability to reach even a greater proportion of the enterprise broadband market,” Cook said.

Pradman Kaul, Chairman and CEO of Hughes added that HughesNet will give the company the opportunity to offer service at a competitive cost, especially in market segments that terrestrial service providers cannot penetrate on their own. “HughesNet will give us great strength in growing our market share within Europe, Latin America, China and India, as well as expand our base here in North America,” Kaul said.

Complete rollout of services will happen throughout this year and the company’s Spaceway platform remains on schedule to begin operations in early 2007.