The latest part of Echostar Communications Corp.‘s new “Better TV for all” marketing campaign has the direct-to-home television service provider seeking a town to legally and permanently change its name to “Dish,” the brand name under which Echostar offers its service.

Every household in the first city or town to make the official name change will receive a free Dish Network receiver, free standard installation and America’s Top 60 programming package free for 10 years. The company estimated that a town of 1,000 households would receive approximately $4 million worth of free programming, equipment and installation.