dbsXmedia, a subsidiary of Ariel Way Inc., signed a new contract with Virgin Megastores to deliver in-store music and advertising with the Virgin Megastores Radio service into retail stores throughout the United Kingdom.

“dbsXmedia will be able to provide a high level of service to Virgin Megastores while providing the chain with options for future delivery of IP content into stores,” David Howgill, CEO of dbsXmedia, said in a statement.