Nordic media company Modern Times Group (MTG) continues to drive its channels into new Eastern European markets with an agreement that will see its Viasat subsidiary launch some of its key channels in Serbia.

Viasat History and Viasat Explorer will be launched into the market via Serbia’s largest cable operator, Serbia Broadband. T his is a further boost for Viasat as it continues to grow its channels distribution. Last week, the company announced the two channels also would be launched via cable and satellite in the Czech Republic and Slovakia beginning in June.

MTG President and CEO Hans-Holger Albrecht, said, “The penetration of the Viasat channels in Eastern Europe continues to grow week by week and reflects the demand from broadcasters and viewers for high quality documentary programming. The pay-TV market is evolving fast and Viasat´s powerful and popular content offering has enabled us to establish a strong market position across the region.”