Playboy TV UK said it concluded an agreement with Sky Interactive to give Sky’s digital satellite viewers the option of subscribing to Playboy TV UK’s channels by pressing a button on their remote control.

“We are very excited to be working with Sky Interactive to make our customers’ lives easier,” said Jeremy Yates, managing director of Playboy TV UK, in a prepared statement. “This development allows viewers to sign up to our service in a discrete way with the minimum of fuss. We see this development as a key driver of business growth in the coming months.”