The Cable and Satellite Broadcasting Association of Asia (CASBAA) said it is launching an India chapter, which will comprise of all members of the association that currently have representation in the India market.

“Our objective it to highlight the real value of the multi-channel television in India,” CASBAA Chairman Marcel Fenez said in a prepared statement. “As an industry sector, we need to better articulate our central role within the broad communications market. More than this, it is time for India to take its rightful place in the international community and showcase its achievements to the world.”