Hughes Network Systems Inc. (HNS) said it is providing USA Today with Direcway multicast services, allowing publisher Gannett Co. to deliver its national weekday newspaper with customized regional advertising and updated editorial content to 41 printing presses at 36 print sites across the United States.

“When USA Today decided to replace their aging C-band satellite system, HNS was the right company with the right solution,” Ken Cohen, assistant vice president of marketing at HNS said in a prepared statement.

“The Direcway system allows us to update the newspaper’s content as late as 3 a.m. eastern time and still make early morning deliveries,” Ken Kirkhart, vice president of production for USA Today said in a prepared statement.