Arnaud de Villeneuve, the CEO of Canal+ CYFROWY is confident that the Polish satellite pay-TV market will be a vibrant one going forward.
de Villeneuve told Satellite Today, “The forecasts are very promising as the digital market has just started developing. With the rate of under 5 percent, digital market penetration is still very low in Poland, and we are best prepared to enhance the development and to profit from it. Although new technologies, like triple play or DTT (Digital Terrestrial Television), are approaching, they are not such hot issues in Poland. DTT will be more of a challenger for cable operators. Cable operators will stay a part of the market, but DTH is growing more quickly. I think that our future is very promising.”
CANAL+ operates the Cyfra+ digital DTH platform and at the end of 2004, had 700,000 subscribers. It grew its subscriber base by over 10 percent in 2004.
An exclusive in-depth interview with Arnaud de Villeneuve can be found in the March 28 issue of Satellite News. For more information about subscribing to Access Intelligence’s satellite newsletters, check out our Web site at https://www.satellitetoday.com.
