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John Madden Gets ‘Sirius’

By Staff Writer | September 14, 2004

      Sirius Satellite Radio [SIRI], the exclusive satellite radio broadcaster of NFL games, nabbed “Monday Night Football” analyst and legendary NFL head coach John Madden to provide on-air analysis for “Sirius NFL Radio,” a 24/7 year-round radio channel devoted to the NFL. Madden will serve as commentator on the channel’s Sunday pre-game program called “The Stadium Tailgate Show,” which airs just prior to “Sirius NFL Sunday Drive,” the new programming package that lets subscribers choose from a full slate of live broadcasts of all the NFL games.