Ensequence, a provider of interactive software suites, completed a new $18 million Series B funding round. The company aims to play a key role as digital-TV operators around the world, particularly those in the United States and in the U.K., look to deploy more interactive TV (iTV) solutions.

Westbury Partners is the principal investor in the round. According to its Chairman and CEO Joseph Fogg III, “There is a compelling business case for interactive TV, and the United Kingdom has made iTV a billion-dollar market in just a few years. It was only a matter of time before a company developed advanced products that extended the ability to create and air cost-effective iTV shows in the United Kingdom and also facilitated iTV adoption in the United States.”