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Sirius Scores With College Athletic Deal

By | August 31, 2004

      New York City-based Sirius Satellite Radio [SIRI] took a step toward further distinguishing its service as a national source of coveted sports programming today by announcing an agreement of at least four years in length with College Sports Television (CSTV). The satellite radio provider now will offer play-by- play football and basketball action from 23 big-name institutions.

      As part of a wide-ranging advertising, marketing and promotional partnership between the companies, CSTV will provide college sports programming to Sirius, and it will create marketing and promotional programs that strengthen the satellite radio service’s growing niche college sports and professional football programming. Sirius already has a seven- year contract to offer virtually every NFL game on its national radio service.

      Sirius will broadcast the majority of football games and a number of basketball games and other events involving the Alabama Crimson Tide, Auburn Tigers, Colorado Buffaloes, Florida Gators, Iowa State Cyclones, Kansas Jayhawks, Kentucky Wildcats, Louisiana State University Tigers, Michigan Wolverines, Nebraska Cornhuskers, Missouri Tigers, Notre Dame Fighting Irish, Ohio State Buckeyes, Oklahoma Sooners, Oklahoma State Cowboys, South Carolina Gamecocks, Syracuse Orange, Tennessee Volunteers, Texas Longhorns, Texas A&M Aggies, UCLA Bruins, USC Trojans and Vanderbilt Commodores.

      The schools are from college sports’ most storied conferences including the SEC, Big 10, Big 12, Big East and Pac-10. Featured football SIRIUS College Sports Radio will offer such highly anticipated match-ups as Texas-Oklahoma, Michigan-Ohio State, LSU-Florida and USC-Notre Dame.

      Lloyd Carr, the head football coach at Michigan, said, “This new initiative with Sirius Satellite Radio and CSTV will continue to bolster the fan base of one of the most popular football programs in the country. Now, Michigan students, fans and alumni across the nation will be able to follow the Wolverines.”

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