GlobeCast has beefed up its coverage of one of the leading global sports events, the Tour de France cycling event. The satellite operator will deploy nine SNG (Satellite Newsgathering) trucks on location during the 2004 Tour de France to secure live transmissions, including world feed delivery. GlobeCast’s SNG teams will mobilize at each stage of the event, providing both satellite and microwave trucks to transmit world feed footage from location to mobile studio facilities located at the finish line in Paris. GlobeCast will also manage 24/7 booking and global satellite distribution to supply rightsholders throughout Asia, America and Australia.