Paris-based Fashion TV says it expects to reach 1 million viewers a week on Sky Digital during this month. According to BARB data for October, the channel has a UK weekly reach of some 955,000 viewers, which the channel says is ahead of rival services like MTV Dance (764,000) and MTV Base (707,000 viewers). The data compares with a reach of 807,000 in August 2001.
Fashion TV hits million subs
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