From DirectTV’s lucrative sports package to HBO’s popular Game of Thrones series, OTT and streaming content has taken over consumers’ multiple screens. In a conversational panel Monday afternoon at SATELLITE 2018 titled “Building the Ultimate Entertainment Package: Content Consolidation in the IOT, OTT Ecosystem,” panelists debated the market potential of satellite content providers.
Longtime television industry executive William Fisher, CEO of YuVue, said one of the most defining characteristics for today’s market — which he dubbed “Satellite 3.0” — is audience fragmentation. “Satellite, for better or worse, has embraced the OTT skinny bundle, low-margin, low-cost thing with mixed results,” said Fisher.
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Mike Miller, vice president of communications and marketing for Global Eagle, said being able to deliver content effectively, regardless of device or location, is key. “We are device agnostic and bandwidth delivery agnostic. There’s a constellation of LEO and MEO satellites that are going to change the game,” said Miller. “We’re really in the infancy in terms of knowing who’s the winner and the loser yet.”
Eddie Vaca, founder and CEO of AmpLive, agreed. “I don’t see myself putting a dish on my house. You’ll start seeing more of these things, where people will subscribe to a service and watch on the device they want to.”
Miller said exclusive rights to emerging content has value. “We invested in the script for La La Land so we had exclusive rights and could go to airlines and say, ‘look, we can give you this right away.'”
Vaca highlighted vast untapped opportunities with IoT. “My Apple watch is constantly pushing me updates. These are essentially becoming hubs for everything that is important to us. That’s the future, these smart devices that know what we want.” VS
