To mark the combined company of SES post-Intelsat acquisition, SES debuted a new brand identity with the purpose statement, “Space to Make a Difference.” Via Satellite editor Mark Holmes caught up with SES CEO Adel Al-Saleh at the company’s brand launch party in Luxembourg in September, to hear about how the new brand aligns with the direction of the combined company. 

“I believe a new company requires a new brand,” Al-Saleh said of bringing together two established, legacy players for a fresh start. 

He also talked about how the operator is differentiated in its multi-orbit offerings, as SES recently debuted the meoSphere concept for how it will approach Medium-Earth Orbit (MEO) network upgrades. 

“Our solution of a multi-orbit capability is truly unique,” he says. “A lot of people talk about multi-orbit, but not many people have [both] economics and multiple orbits. We do — and that creates a unique differentiation.”