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[Satellite TODAY 04-25-13] SES has announced that 22 percent of all TV households (or 3.7 million homes) in Ukraine in 2012 receive TV directly from satellites. The numbers are a result from Satellite Monitor, the SES annual market research study carried out in conjunction with the Establishment Survey and conducted by GfK Ukraine.
The study also indicated that 98 percent of all satellite households (or 3.6 million homes) receive TV directly from SES satellites, primarily from its orbital position 5 degrees east and also from 31.5 degrees east. And that satellite is the preferred infrastructure for high-definition (HD) reception in Ukraine, with 84 percent of HD homes being satellite homes. All of these satellite HD homes receive transmissions via SES’ ASTRA satellites.
Terrestrial and cable reception both slightly decreased, according to the study, from 8 million in 2011 to 7.6 million in 2012 for terrestrial homes and from 5.8 million to 5.2 million for cable homes.
The study showed a trend in Europe where 85 million TV homes receive their signals from satellites, up from 84 million in 2011. Over the last four years, satellite has increased its reach in Europe by 17 percent. Additionally, the number of households watching satellite TV in HD quality continued to increase and reached 41 percent of all satellite households.
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