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[Satellite TODAY 09-12-11] Satellite operator SES unveiled its new brand identity, which focuses on the consistent use of the SES name and logo throughout its various global market segments, the company announced Sept. 9.
SES said the introduction of the new corporate identity is part of the operator’s efforts to create a homogeneous global presence and a single interface for customers in established and emerging markets.
SES World Skies’ U.S. Government Solutions independent subsidiary has been renamed SES Government Solutions. Earlier this year, SES merged its two operating fleets, SES World Skies and SES Astra. The shift created an integrated worldwide organization and a single globally deployed fleet of 47 satellites.
“When we implemented a streamlined management structure back in May, we laid the basis for the execution of our ambitious global goals and our growth strategy … The new SES structure and appearance represent a next logical step in the development of our company as a leading and innovative satellite operator,” SES CEO Romain Bausch said in a statement.
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