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[Satellite TODAY 07-13-11] GlobeCast named Philippe Rouxel Chief Marketing Officer, with responsibilities to develop GlobeCast’s global product strategy for its business units in France, United Kingdom, Italy, South Africa, Asia and the Americas.
Rouxel also will lead the implementation of a strategy focused on value-added products in the broadcast market, particularly in response to the latest developments in the multiplatform management and delivery of audiovisual content worldwide, the company said.
Rouxel previously served as vice president of international distribution for France 24.
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