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[Satellite TODAY 04-07-10] GlobeCast has signed a deal with Bollywood television network B4U in India to provide playout and media management services for eight of B4U’s worldwide channels, GlobeCast announced April 6.
The five-year deal also includes the initial ingest and archive of 22,500 hours of content as well as the implementation of a fully tapeless workflow.
GlobeCast’s solution aims to allow B4U to ingest and deliver content made in India to a library in GlobeCast’s central London facility. From there, the broadcaster can remotely access and edit the content from its own facility for playout to the United Kingdom, United States, India, Malaysia and the Middle East, all without the use of tapes and its associated cost and timing.
Financial details of the contract were not disclosed.
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