[Satellite News 07-07-09] North American sports broadcaster, ESPN is intent on becoming more of a force on the international landscape, Russell Wolff, executive vice president and managing director of ESPN International, told Satellite Today.
ESPN’s acquisition of U.K. Premier League soccer rights in late June was a significant development for the company, said Wolff. With these rights, ESPN will be able to screen 46 games in the 2009-2010 season and then 23 games per season until 2013 — a breakthrough for the broadcasting giant’s aspirations of international popularity.
Wolff discussed the network’s plans in the United Kingdom, the role that high-definition (HD) programming will play and how ESPN aims to establish an internationally recognized brand name.
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