[Satellite Today 12-23-08] AsiaSat has signed a C-band capacity deal with B4U Broadband in India, the company announced Dec. 22.
    B4U will deliver two Hindi television channels, B4U Movies and B4U Music, through AsiaSat’s C-band full transponder MCPC (Multiple Channels per Carrier) platform on AsiaSat 3S.
    Under the agreement, AsiaSat will provide C-band capacity and transmission services to deliver B4U’s television signals to AsiaSat’s Tai Po Earth Station in Hong Kong, for uplinking onto AsiaSat 3S’s full transponder MCPC platform. Through AsiaSat 3S, B4U now has instantaneous access to all cable and pay-TV platforms in India, and extends its service to a wider audience across Asia.
    “We have decided to move onto AsiaSat 3S to take advantage of its stronger audience penetration in India and across the South Asian communities in the region," said Sunil Rohra, CEO of B4U Network. "Over the years, AsiaSat has built up an excellent reputation for service quality and reliability. AsiaSat’s world-class satellite platform and flexible transmission solutions fully support our new MPEG 4 services on AsiaSat 3S, delivering excellent video quality more cost efficiently.”