[Satellite Today 12-11-08] The BBC, ITV and BT have joined forces to promote a common industry approach and consumer offer to deliver on demand TV over broadband, the organizations announced Dec. 11.
    The proposals, which form part of the BBC Executive’s wider partnership proposals, would see the development of a standards based open environment for broadband connected digital television receivers. It would support a wide range of content providers and could be promoted by all ISPs, with the aim to involve a wider group of partners by launch. The initiative is open for all public service broadcasters, device developers and other ISPs.
    The development may lead to a new generation of subscription free devices, carrying free to air channels and a huge selection of on demand TV services like iPlayer and ITV Player, as well as the potential for films, shows and interactive content from a range of other providers in standard and high definition.
    "Television and broadband are a compelling combination. Together they can offer live TV along with an unrivalled choice of on demand content and interactive services. It will mean that you can watch what you want whenever you want on your television. We are looking forward to working with The BBC, ITV and other ISPs to support an open standard for the free to air market in the UK,” said Ian Livingston, CEO of BT.