SES Expands Capacity Deal With German Media Company High View
German media company High View signed a deal with SES to purchase additional satellite capacity on SES’s TV neighborhood at ASTRA 19.2 degrees East to add four free-to-air channels. SES said Thursday this is another multi-year contract with High View.
High View will expand its Deluxe Music brand by broadcasting new channels Deluxe Dance, Deluxe Flashback, Deluxe Rock, and Deluxe Rap starting Feb. 1.
“The launch of the four new free-to-air music channels marks an important milestone in expanding High View’s music offerings to address the diverse musical tastes of our German audience. With the wide reach satellites can offer, SES and their ASTRA satellites are an essential and reliable partner for building our brand,” said Ulrike Unseld, responsible for sales and the music portfolio at High View.
SES said this gives High View access to 17 million TV households reached by the ASTRA satellites at 19.2 degrees.