SES Extends Germany’s 1-2-3.tv Broadcasting Agreement

SES’ Astra satellite antennas. Photo: SES.

SES extended a Standard Definition (SD) and High Definition (HD) broadcasting agreement with Germany’s 1-2-3.tv, the company revealed Wednesday. 1-2-3.tv is a German omnichannel auction platform that reaches over 2 million viewers via TV, online, and mobile apps.

1-2-3.tv is being broadcasted via the SES ASTRA satellite at 19.2 degrees East. In addition to satellite transmission, 1-2-3.tv is relying on SES’s Satellite and Over-the-Top (OTT) in sync solution to minimize delays for online viewers.

“The appeal of home shopping on the television is unabated among German TV viewers and continues to contribute to 1-2-3.tv’s revenue growth. In 2019, German retailers generated 2.1 billion euros through this sales channel, almost twice as much as 10 years ago,” said Christoph Mühleib, Managing Director of ASTRA. “The success of customers like 1-2-3.tv underscores our conviction that linear TV will continue to be the number one distribution channel for the foreseeable future.”