GlobeCast Americas has expanded its solution-building capabilities in the continent with three strategic appointments to sales positions.

    Bert Quesada, formerly Intelsat’s managing director of broadcast services for Latin America and the Caribbean, will join GlobeCast as director of contribution services to provide solutions for broadcasters covering news, sports, and special events in North and Latin America.

    The company also appointed two new account managers. Ted Carr, formerly from Evertz Microsystems, will serve as account manager for North America, working on both permanent and ad-hoc accounts.

    Finally, Armando Parra will join GlobeCast as its newest account manager for Latin America. Parra previously worked for Claxson Networks, nuvoTV, and Playboy Enterprises. He will be tasked with developing solutions for broadcasters throughout Latin America.

    "In today’s broadcast world, solution providers like GlobeCast can no longer sell products out of a box. Broadcasters need relationships with their partners that will help them monetize their content across platforms. We’re very excited about the newest members of our team as they will provide the attention and customization this new environment requires," Lisa Coelho, CEO of GlobeCast Americas, said in a statement.