[Satellite TODAY 08-24-10] More than half of individuals who have seen 3-D movies plan to purchase a 3-D capable TV set in the next three years, according to an Altman Vilandrie & Co. and Peanut Labs cooperative study on media consumption trends, released Aug. 23.
    “Providers that can be nimble in adopting mobile video, 3-D and other innovations will stem potential defections, especially among younger consumers,” Altman & Co. Director Jonathan Hurd said in a statement.
    However, Hurd said that the report also shows a “seismic shift in consumer video preferences,” providing opportunities for cable and satellite providers to differentiate versus online video alternatives.
The survey reports that only 42 percent of 18-34 year olds watch TV shows during their regular linear time slots, as compared with 60 percent of those 35 and up. Of the 18-to-34 set, 16 percent watch full TV episodes online daily, versus just 6 percent of those 35 and older. The percent of overall respondents watching full TV episodes online daily has increased from 5 percent last year to 10 percent.
    “Online use has not resulted in mass pay-TV cancellations; only 3 percent of those 18 to 34 have pulled the plug on a home pay-TV service. Yet, 25 percent have seriously considered dropping subscription TV service because Internet video services meet most of their needs,” the report said.