EchoStar Communications Corp. and Google have entered into a partnership agreement to introduce the first automated system for buying, selling, delivering and measuring television ads on Dish Network’s 125 national satellite programming networks, EchoStar announced April 3.
EchoStar and Google are working together to provide automated online campaign planning, scheduling, delivery and measurement of ads on the network.
Google will have access to a portion of Dish Network’s advertising inventory spanning all channels and dayparts; the partnership extends Google’s current advertising platform to a national TV audience, with the aim to deliver more relevant and measurable ads.
