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Mediaset Sells Italian Soccer Satellite TV Rights To Sky Italia
Mediaset SpA has agreed to sell satellite TV broadcasting rights for one of Italy’s top soccer teams to Sky Italia, according to media reports.
Sky Italia, a unit of News Corp., will pay 157.3 million euros ($190.8 million) for the rights to the 2007-2008 and 2008-2009 Juventus seasons.
In December, Mediaset purchased all distribution rights for Juventus games in Italy’s Serie A league for the two seasons for 218 million euros ($264.4 million). Mediaset will retain the digital TV, high-speed Internet and mobile TV distribution rights, as well as international broadcasts of the games.
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