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BSkyB Reaches 8 Million Subscribers

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BSkyB surpassed its target of 8 million subscribers in the United Kingdom and Ireland by the end of 2006, the company’s announced. The next set of operational goals for BSkyB is 10 million direct-to-home satellite television subscribers in 2010, with 25 percent penetration of its Sky+ personal video recorder offering and 30 percent multi-room penetration.

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