Canadian Satellite Radio (CSR) announced Oct. 3 that Colin Bettam was appointed senior vice president of marketing and sales.

Bettam will be responsible for overseeing all sales and marketing functions of CSR, including retail and automotive distribution channels. He will also lead marketing, promotion and advertising strategy for CSR’s launch and ongoing operations.

Bettam has more than 15 years of experience in the marketing industry. Most recently, he spent close to a decade with Coors Canada in various marketing roles, including vice president of marketing.