A study commissioned by Sirius Canada found that 76 percent of Canadians support the government’s decision to allow satellite radio operators to offer service in Canada, the company announced. The study, conducted by Veraxis Research and Communications in August, sampled 1,200 Canadians, including 500 in Quebec.

The Canadian Radio and Telecommunications Commission’s grant licenses in June to Sirius Canada Inc., a consortium of Standard Radio and the CBC, which is partnered with New York-based Sirius, and Canadian Satellite Radio Inc., which is partnered with Washington-based XM Satellite Radio.

Several organizations have filed protests against the decision, but only 21 percent of Quebecers think the federal cabinet should overturn the decision, while 69 percent support the ruling, the study said. The government is scheduled to review the appeals by mid-September.

“One rarely sees this kind of consensus in the country on any topic, Kevin Shea, president and CEO of Sirius Canada, said in a statement. “We were delighted to see that Quebecers support satellite radio just as the rest of Canada.”

The study found that 22 percent of Canadians would be interested in subscribing to a satellite radio service with 21 percent interest in Quebec. The strongest interest comes from younger Canadians, with one-third of Canadians under the age of 35 interested the service.

Stay connected and get ahead with the leading source of industry intel!

Subscribe Now